Features of a Blog: 5 Steps to Launch a Successful Blog

When we think of the features of a blog, we normally think of the features of a blog post article.

Most bloggers with any amount of experience know the basic features of a blog post article:

• An Introduction which makes the blogger seem like they understand the problem the post will solve.
• The body which outlines the steps to solving the problem.
• The conclusion which includes a recap of the post and a Call to Action telling the readers what action to take next.

More features of a blog come to mind as well such as the visuals that accompany the text. These could include

• Still image
• Animation
• Video Content

This post is about additional features of a blog, features that don't readily come to mind when potential bloggers consider the necessary features of a blog.

By reading this post, you learn about the following features of a blog:

• your niche
• your registry
• your role
• your design
• your content

We know how challenging it is to run a successful blog, especially when you’re charged with starting from scratch with a company blog. It isn’t easy to generate visitors to a new blog, even if you’re working with a well-known company. Moreover, it’s considerably more difficult to convert such traffic.

Hence, if you are thinking of launching a blog but barely know anything about it, this article is for you!

Below we have discussed step by step how to proceed to launch a successful blog by describing features of a blog you may not have thought of when planning to be a blogger.

Steps To Launch a Successful Blog

Step # 1: Determine your blog topic and the reason behind it.

At the initial stage of your blogging strategy, you must establish your blog’s topic and why. It’s essential that before you develop a blogging strategy, you must have a clear understanding of why you want to start this blog.

Select a blog topic with a broader vision so that you can continue it in the long run. Your future depends on your blog’s topic because you are to write plenty of blogs and articles under that; hence, choose wisely. However, ensure that it doesn’t go out of the area of your specification and must relate to the niche of your business. 

Once you have determined the topic, question yourself why this blog section is incorporated in your website? And see if you can answer it.

In order to launch your dream blog, you must have a straightforward defining statement to answer this. However, if you go blank as this question arises, then you really need to reconsider your topic.

Having done all this, it’s essential to make your team aware of what, why, and how. Tell them about the chosen topic, how it reflects your company’s image, and what you expect as its outcome. Then, make a presentation that entails a completely clear picture of everything regarding this, utilize Google Slides templates for better formation of the presentation.

Step # 2: Get yourself registered.

The next step is to know about the URL structure, establish it and get it registered. To give you a clearer view of it, we have divided the structure in the below discussion.

When you navigate your website on a browser, the root or domain name appears in the URL link. That text serves to identify and represent your business. While on the same plane, we have subdomains. They are a part of it; they show in your URL link before the domain.

For example, blog.xyz.com. Xyz is the “domain” while the subdomain is the “blog”. Subdomains are useful for organizing a large amount of material, including different categories of content. This URL structure can benefit you in the long run if you incorporate a huge blog business.

Next in the URL structure, we have Subdirectories. They are further divisions of your domain that represent individual web pages.

The structure would look like: “domain.com/subdomain/article-name”. Here the “article-name” would be the subdirectory. It would serve as a subfolder that would lead readers to a single blog present on a website.

Your domain and subdomain typically convey greater authority to the subdirectories. However, know that because you need additional subdirectories to arrange your material and leverage your viewer’s experience correctly, they might make your content strategy challenging over time.

Now that you know about the structure, pick the best one for your blog, wisely. It’s critical to make an informed decision because the choice you pick has the ability to affect your organic ranking.

Step # 3: Decide and divide the roles among your team.

At this stage, you may now proceed to decide which team member will be doing which part. For instance, who’ll do the SEO and research keywords, who’ll handle the promotions, or to whom will you assign to update the blog, etc.

To be sure about the job and the perfection, you must acknowledge their expertise and their tendency to perform that particular work. You may discover that one individual is responsible for numerous responsibilities. 

When it comes to starting a blog, there are a lot of aspects that if you don’t take control of each one, reaping the advantages of a good blog operation will be tough. Thus, judge wisely, keeping in mind all the aspects and depending on the company’s resources and your marketing team’s size.

However, once you have determined the role for each team member, speak to them. It’s better to prepare a presentation to reveal the names and their designation. SlideModel templates will help you with that.

Conduct a meeting, call out the members in one place and present it through these infographics slides. Explain what and how you expect them to perform the particular task and why you have chosen them for that role. Highlighting their qualities will boost their morale and confidence, resulting in the enthusiasm to give their best in this cause.

Let's examine more features of a blog that may relate to more types of bloggers in addition to business bloggers.

Step # 4: Establish a design for your blog

Your blog’s design should be established in such a manner that encourages your visitors to read. It should be unique and informative so that they feel like sharing your content on a frequent basis.

To make the design the best fit, ensure that it is clean, well-organized, and user friendly, i.e. the content is easy to navigate. To make it possible, choose a theme of your blog that is uniform throughout all the properties and articles of your blog.

Know that excess of anything is harmful, so is the case with your blog. Therefore, try to keep your blog’s design as simple as possible. Avoid adding extra plugins or too many tags and colors in your blog, as it will make the readers lose interest in the material you have shared. Remember simplicity attracts, and that’s what will reflect your sophistication. 

Step #5: Create engaging and useful material.

You have reached the stage where you should get started with your work. Since you have decided and done everything, emphasize the importance of the content you are about to publish on your blog to your writers. Tell them how to write your first blog and why it is necessary to make it compelling and useful to your readers. 

The quality of the material will significantly impact how your targeted audience, rivals, customers, and other industry leaders perceive you. In addition, if through the provided material you managed to keep readers interested and devoted to your site, then hopefully, you’ll turn them into paying customers. 

You can consider adding call-to-action to your blogs to drive traffic to your website. However, make sure that the chosen call-to-action must be relevant to your blog or your organization. Furthermore, it should be added naturally that one can make sense out of it when the blog is read.

A CTA may provide some of your viewers with in-depth knowledge and information on a certain issue. Perhaps it contains a coupon code or a special offer for your goods or service. A CTA might also give more instruction on the topic of your blog post.

Remember that acquiring new customers requires more time and effort than keeping current members. Furthermore, current readers have a higher chance of becoming brand champions than new subscribers. Therefore, focus on continuously generating content that keeps your audience enacted while also giving them valuable and worthwhile information so that they keep on coming back for more. 

Finally, the blog that you have dreamt of and been working on is ready to be launched. Put your blog material on your website’s landing page, then deliver the piece to your email list of subscribers. Share it on social media and email it to others in your network as needed.